“the first—and really, only major—management company for social media celebrity animal clients” - VOGUE
about
TDA is the world's preeminent pet focused marketing agency. We represent all kinds of pets ( + select humans like veterinarian, trainers and groomers) and work with brands in capacities ranging from strategic planning, creative consulting, marketing campaigns, event production and more.
In addition, we power PetCon, the largest consumer facing pet convention that draws attendees from around the world for a day filled with activations, meet and greets, speaker sessions and more.
TDA is a certified women-owned and a certified minority-owned business.
HISTORY
After graduating from Harvard Law School and a brief passage in the legal world, Loni Edwards (TDA Founder) moved to NYC and got an adorable French Bulldog named Chloe @chloetheminifrenchie. Chloe’s adorable smile and photogenic personality quickly drew a large following from around the world and she became one of the first pet influencers.
With Loni’s legal background and experience in the pet influencer world, she saw the need for structure in this emerging industry, and in 2015 created the first talent management agency to focus on pet influencers: The Dog Agency, to bring value and facilitate opportunities for brand partners and influencers alike.